Visual Merchandising and Display.cMartin M. Pegler
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Author: Martin M. Pegler
Number of Pages: 432 pages
Published Date: 22 Nov 2011
Publisher: Bloomsbury Publishing PLC
Publication Country: London, United Kingdom
Language: English
ISBN: 9781609010843
File Name: Visual.Merchandising.and.Display.pdf
Download Link: Visual Merchandising and Display
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As long as there are shoppers, there will be a need for visual merchandising. Zeroing in on all aspects of the craft-from classic techniques to the most avant-garde developments, Visual Merchandising and Display, 6th Edition, teaches readers to present products at their best: color-coordinated, accessorized, and self-explanatory. Hundreds of examples from around the world demonstrate how retailers can reach their target markets by adding interest to window and interior displays. This new edition of the best-selling text also includes sections on sustainability, offering tips for "green" presentation. This book serves as a "how to" for creating a visual look and feel for a brand and optimizing images.
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